Introducing the April Wood Brewer | Coffee with April #288

In this video, we introduce the April Wood Brewer, the newest addition to the April Brewers Collection. This brewer is a handmade product, produced in Japan by various different specialist small producers, showcasing an exceptional level craftsmanship.

In this video we introduce the brewer and share our first recipe, a take on our traditional 13g - 200g April Brewer Recipe. Whilst we believe that you can achieve very good results whilst using this brewer, we also state that there will be a necessary seasoning process of approximately 5-10 brews before the results become completely taste neutral.

This brewer will also require more aftercare than the other brewers within the collection, as it is imperative that the brewer is wiped dry and correctly stored in order to maintain the shape and form over time.

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We welcome your thoughts and feelings on the topics raised in this week's video, as well as other ideas you would like to see us discuss in the future. We really appreciate your feedback and support.

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Music by Andrew Blumhagen

Graphics by Chloé Shephard

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Produced by April Media - 2024

[Jay-bekw]

I gotta say my eyebrows raised when I saw the thumbnail. As a hobbyist woodworker I immediately thought about how moisture and heat are the enemy of any wood product. But as I watched and heard your rationale I actually think this is pretty cool. Japanese craft is historically some of the very best and I super appreciate people bringing attention to it and paying these woodworkers for beautiful pieces. As someone who has made a lot of custom commission pieces the price tag is not surprising at all. Real quality craft is expensive--people outside that world would be shocked to learn how much time and costs it takes to develop and produce something seemingly simple. Admittedly I won't be buying this but I appreciate April branching out and creating, like you said, art pieces that are not meant to be daily drivers but have a different sort of purpose. Looking forward to seeing what other adventurous and creative directions you go in. And I hope that lacquer is tough!!! (Though I'm sure you've done extensive testing.)

[nicklasskjoldager]

Love the celebration of craftsmanship.
I would love to see the next materials be Italian marble or Swedish granite. Made from one piece of rock.

[Mandragara]

Honestly price is in line with Yixing tea pots, used in Chinese tea brewing. Gaiwan is cheaper and good, plastic brewer is cheaper and good - however Yixing has a market nonetheless!

[LIL-MAN_THE-OG]

cmon April gang....$207 (1, 399 kr) for this? As a barista, I think this is a bit much. It's like a Japan makers tax on this, plus extra money for the box (which isnt needed). Put this ting at $100 and watch it fly off the shelves.

[mareksedlacek]

Love the design of these brewers there something special in that shape. But using wood seems too much form over function.

I think it would be fun project to combine the wooden base with upper part ceramic made with pigmented clay

[sebofdoom]

This is beautiful, but very much seems to put form over function

[ferologics]

how’s this producing on better cup? it’s cool and all, but seems like a miss

[urosdek]

All good… but don’t say you’ve done it to better specialty coffee industry… it’s about being limited and nothing else. It’s just a better marketing strategy but not exactly something to better a barista life and to serve our end customer.