Organic Search: The Powerhouse of Website Traffic

Website analytics often reveal a surprising truth: a whopping 80-90% of traffic originates from organic search, primarily through Google and YouTube. It's a testament to the power of search engines in today's digital landscape.

Consider this: the top two most visited websites globally are Google and its subsidiary, YouTube, followed closely by TikTok. This highlights a shift in how people discover brands and information. They're actively seeking solutions and entertainment, and search engines are their go-to tools.

So, while social media remains important, prioritizing organic search visibility through optimized website content and a strong YouTube presence can significantly amplify your reach and attract your target audience.