5 Tips To Instantly Improve Your Amazon Listing Optimization and Ranking Potential

Listing Optimization is a HUGE aspect of increasing sales on Amazon. Getting it right could mean the difference between success and failure when running an Amazon business. We're breaking down 5 data-based tips today on how you can instantly improve your listing optimizations and ranking potential. Let's jump in.

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TIp #1 - Plurals
- Amazon says they account for plurals
- But if you search “swaddle blanket” you get different results than if you search “swaddle blankets”
- When someone searches “swaddle blankets” it’s hard for the algorithm to determine what they are expecting
- Are they looking for multi-packs of swaddle blankets?
- Are they looking for all the swaddle blankets on Amazon?
- Having both forms ensures you show up for any search related to your main search terms
- same is true for hyphenated terms, so if you have nonstick pans, you should use nonstick non stick and non-stick

Tip #2 - Keyword Stuff the Title
- The title is the most important real estate on your listing in terms of SEO
- Use as many keywords as you can fit without compromising quality
- You have to show shoppers the info they are looking for. For example:
- Ounces or fluid ounces might be an important part of price consideration
- Certain features like dimensions or certifications like “Organic”
- Compromising quality could look like over-stuffing as well!. Your title
should still flow like natural language, not just keyword keyword keyword.

Tip #3 - Prioritize Keywords, Then Write Your Copy
- Many sellers want to talk about product features and THEN add important keywords after they’ve talked about those features
BUT with keywords being as important as they are, you really need to put them first
- Lay out which keywords you’re going to use in the listing and THEN build the copy around that
- Your keyword research can provide insight into what features your shoppers are interested in as well

TIP #4 - Maintaining Phrases is Better for Ranking, But Not Required
- Keywords require a delicate balance. There is value in including as many keywords as possible in your listing, but keeping full keyword phrases together will likely mean you could rank better for that phrase (if you’re driving sales).
- I.e. if “black felt letter board” is a high volume keyword phrase for your product, keeping it together in the title would improve ranking potential, BUT you can still rank for the phrase if you just had felt letter board in the title and black in a bullet point
- Could be beneficial to pick one or two high volume phrases to maintain in order, but it can get difficult to do more than that (end up repeating the same keywords if you try to maintain too many phrases and then you lose out on including other keywords)

Tip #5 - More Isn’t Always Better
- Many sellers think the longer their bullets are the better, because there’s simply more room to include more features. NOPE. Amazon will allow most listings to upload up to 500 characters per bullet, but there is no value to this for 3 reasons:
- No buyer is coming to Amazon to read a novel about your product -
- The majority of buyers are not interested in reading paragraphs and paragraphs. They’re most likely take a look at the photos, check the price and skim the bullets to see things like weight, dimensions, if it’s gluten or BPA free, and so on.
- If they can’t find that information because it’s buried deep in your bullets, they might move on.
Bullets that are too long may get cut off by Amazon’s formatting - If buyers can only see the first bullet and a half because each bullet is 400 characters, you’ve likely already lost customers because they can’t immediately see the information they want.
- Our research has found that shorter bullets actually index better than longer bullets. It is virtually impossible to index for every single word in your listing (including words like and, or, for, etc.) so the more fluff you have, the lesser the chance you will index for the keywords you actually want. It’s a simple number/percentage game.

[WarMode]

Solid content. Great value. Does VL provide keyword search like merchant words. Or do you have people that produce listings?

[elroyblackbean]

Fantastic...but is all of this still true and relevant in mid-2020?

[madelynsmith]

Very informative!! I personally improved mine using next level ninjas. They also helped me with social media exposure. I highly recommend them!! :)