Why Does TATA Own So Many Companies? The Secret business strategy of TATA

Here's why TATA understands human behaviour in India.

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[aevytv]

Check out our video on TCS: Just as good and data backed :)

[darnaram]

Air India was created by TATA and maintained by TATA till 1980s I believe and was considered best in class

[heypravakar]

Aevy TV Videos are Just Wow, Everytime when the notification pops out in my phone, I directly jump on to watch.

My Main takeaway from this video is - Understand Consumer Behaviour!

[christopherpetrov]

India was actually a Socialist country which now is shifting to Capitalist economy. So, the line you said - People spend a lot on living rooms than Bedrooms is something seen in such countries like Russia, China etc.
India currently is a hybrid economy but soon will become a pro capitalist country I believe!

[automateddude]

Really learned a lot from this video, TATA is always been an inspiration. Thanks Varun :)

[ivinitmittal]

7:45 That fact about suitcases blew me!! 🤯

[loseweightusingketo]

Excellent video, with a ton of useful data as well. Thing is, I studied TATA before starting my business with my dad, after injury forced me to quit my high-paying job. Anyway, what we found out is the crux of this video. Branding, trust and diversification are things that kept popping up.

So we started with a small Chanachur (& related snacks) factory, and after a couple of years, started making papads, chips etc. Next up, we're looking to go into spices since we already make out own spices for our chanachur products.

I'll get to the point: I've observed that once our brand was established in our market (A northern part of a Metro) as a premium quality chanachur and snacks brand, it was easier to sell papad under the same brand since people trusted us. Not just distributors but also shopkeepers and the end consumers. We're now in the process of expanding to other parts of the city and eventually state, then nation but Brand recall and trust are key factors in our endeavor.

[shivammodirak]

Thanks for making the video so lucid and easy to grasp. Kudos to Aevy TV team 👏

[devrajrathore]

I'm very thankful to aevy team
All this knowledge differentiates me from my classmates
You all are my unfair advantage
Thank you

[rashidshaikh]

So you'll make separate videos for separate TATA brands 😂😂
Btw awesome work Team Aevy

[bettertube]

I would love for you guys to make a video on- how a lower middle class indian can become rich? Basically strategies we can do to get into that top 1%

[ratankumar]

A lot of effort they put in their videos aevy is vibe 🔥

[ShreyashPatil]

This Video is a Revision of all the **Most Important sentences** (Insights) said by Kunal Shah in interviews till date.

Thank you for collecting them at one place this will be a very usefull video for anyone who aspires to become a entrepreneur in future.

[priteshdahiphale]

I never miss single episode of Aevy TV great team 🔥
I'm big fan of Varun ❤️

[vanshikakaushik]

That Rap!🔥 Another awesome video! Great explanation!!! Keep going!

[karthikb]

I partially agree with you. All the legacy (old) brands had the same reputation to open multiple businesses (verticals) under the same brand name. (Tata, Birla, BPL, Videocon, reliance etc) Tata is one of the very few surviving brands which has legacy and trust.
Even in the USA it is the same.
You can say the same with Apple in the USA.
Whereas when it comes to building Apps we need brands which focus on one thing.
That is the reason TATA is successful but 'TATA neu' app failed.
When it comes to offline/online sales majority of us want to have the human touch/feel it physically. Once we have the human touch we may buy it either online or offline based on convenience and discounts.

[chiragchhabria]

1:52 in 2017 wedding industry contributed 1.5-2% of entire GDP

[VidhathShetty]

This begs the question who really defines the business dynamics of trust. The consumer by signalling for status or the company who will build the product that's status worthy.
Do companies eventually map to consumer wants. Sounds like status is governing both the sides of the coin.

Now i would love to see a movie on how status got defined by each side's mind.
Was it just repetitive of the flashy kids being flashy. Or can we define status on our own terms.

[akashsinghsharma]

Probably best video on this channel by now! Great work.

[chiragchhabria]

A genuine question: But doesn't Google also diversify? Like self driving cars and other things? Uber also started uberEats? So is it just india?