The Pain/Pleasure Principle when selling | Michael Angelo Caruso

Some selling tips never go out of style.

Aristotle was one of the first to talk about happiness as a motivator. Then, Freud put forward his concept of what he called, the Pain/Pleasure Principle (PPP).

You can use the PPP to sell because most prospects are either trying to move toward pleasure or trying to avoid pain.

Once you figure out which scenario is most important to the prospect, you can start using the technique. Some salespeople even choose the appropriate closing technique using this strategy.

Pretty cool!

[michaelangelocaruso]

Subscribe and tap the silver Notification bell, to see new videos, thx!

[casmoniamarie]

Yes, it's very important to understand exactly what motivates people.

[jameswest]

I choose "pleasure, " please.