Avoiding Common Mistakes: Expert Tips for Amazon PPC Success

Amazon PPC advertising can be a powerful and cost-effective way to grow your business. However, many businesses struggle with implementing successful PPC campaigns. In this video, we will share common mistakes people make and some easy ways to avoid them. You'll also learn how to create a sponsored ad campaign that is effective, but not expensive!

Steven Pope, founder of My Amazon Guy, shared about how he spent half a million dollars on ads on his personal account alone, with a million dollars in revenue. His PPC marketing strategy has been tried and tested, and he is ready to share it with you.

One of the biggest mistakes Amazon PPC "gurus" make is neglecting successful keywords in their existing campaigns. Our expert recommends leaving those keywords alone instead of negating them and converting them into exact match campaigns. This is because the ACOS, or advertising cost of sale, will be higher in a new exact match campaign, and the history of success with those keywords will be lost. Instead, focus on managing broad match and auto campaigns by weekly negating a few keywords. This allows you to keep the successful keywords and optimize your campaign over time.

But how do you know which keywords to negate? Our expert recommends coming in once a week to check which keywords are working and which are not. By sorting your data by spend, you can see which products are producing results and which are not. If you notice a high ACOS on a specific keyword, try adding a negative exact match to prevent wasted ad spend and bring down the ACOS over time.

Another mistake to avoid is bidding too high on exact match campaigns. In 2023, people are bidding higher on exact match, making it more expensive than it's worth. Our expert recommends using broad match or auto campaigns strategically to get a better bang for your buck.

In this video, you will also learn the importance of shifting your advertising spend to different platforms based on their cost and effectiveness. Just because a certain platform is cheaper today doesn't mean it will be tomorrow. You need to stay up to date with the latest trends and changes in the advertising world to ensure the best results.

Overall, this video is a must-watch for anyone looking to improve their Amazon PPC advertising strategy. Our expert's tips are straightforward and easy to implement, but they can make a significant impact on your campaigns' success. Don't waste any more money on ineffective ads. Watch this video and start optimizing your campaigns for success today.

00:00 Avoiding Common Mistakes: Expert Tips for Amazon PPC Success
01:29 Steven’s most expensive advertising auto-campaign
01:44 Common mistakes a lot of “Amazon PPC Gurus” make
02:29 Keep your successful keywords in their existing campaigns
04:14 Optimally manage broad match by weekly negating a few keywords in Auto campaigns.

🎤My Podcast Setup:

[bradhenson]

What is your tactic to prevent click fraud? I'm talking about competitors clicking on your ads to prevent your success.

[MuhammadShoaib-bxqj]

Dear Steven, since you negated the plural version of a sage kit, your ad will not be going to appear against the singular version as well for this ad group. Why you negated the search term based on minimal data as the exact sage kit was performing best with a 36% conversion rate and a 36% ACOS for the last 65 days? You only considered the relevancy and ACOS here but not the search query volume, your product ranks on the search query, and targeting intent. 🤔

[coolkid]

I had some asin targets performing well but when I reviewed all of them some of my originally bad performing asins performed better than previously high performing asins and so I created new campaigns and had put all the best performing ones together. However now the ads are not performing as well as they were. What would be the best move here? Go back to the old campaign? Thanks

[AkashBaheti]

How does your campaign have "actions" and "added as" columns showing in "Search Terms" tab? My campaign doesn't have this and is causing me to manually have to add keywords and negative keywords

[QuanWei_]

Hi MAG, I have a variation with 200 reviews, averaging 4.8, but I don't sell the product anymore. I have a new product that's in the same product type, just different color and quantity, would you recommend creating a new ASIN and merge it under the parent asin or use existing child ASIN?

[TheOnlineMarket]

"would be ppc experts will tell you, build an auto campaign for keyword (discovery)"

"The acos will be higher on a new exact match campaign (because of the history that you've built over a year) will be lost"

My question is arent the other gurus telling people to spend around 2 weeks and not a year to find keywords from auto to put in their exact match? I think this kills your first argument about the acos being higher from losing its 1 year history since most gurus recommend running auto for 2 weeks for keyword discovery.

As for your second point about exact match campaigns costing more to bid on, this alone makes sense to just keep the good performing keywords you found on auto, in auto.

[Ksingh]

Any reason why you are mixing match types in a SP campaign? Isn't that just text book 101 against best practices?