How Fast Food Inflation & Shrinkflation Is Real In 2024

You're not imagining fast food inflation & shrinkflation. Have you noticed that fast food portions are getting smaller? Here's everything you need to know about fast food shrinkflation!

In recent years, the cost of living has surged globally, but few sectors have felt the pinch quite like the fast food industry. If you often go to fast food restaurants, such as McDonald’s, Subway, Burger King or even Domino’s, you might have noticed that prices have been going up at an alarming rate. For example, the McChicken sandwich from McDonald’s has gone from $1 to $2.99. That’s a 199% price increase in just 10 years! So, how come fast food brands, which are commonly known to be cheap, have raised their prices so much over the last decade? If you enjoyed this video. Comment: #inflation #shrinkflation #babbletop

TIMESTAMPS:
0:00 Fast Food Inflation & Shrinkflation Is Real In 2024
0:41 How Fast Food is Reshaping Prices
2:09 Why Prices are Rising in the Fast Food Industry
3:36 Labor Costs are Also Rising
4:36 Effects of the Global Supply chains
5:34 The Consequences of Price Surging
7:22 Five Guys Example of Fast Food Shrinkflation
8:27 What Brands are Doing to Overcome Complaints
10:38 Simplifying Fast Food Menus
12:27 The Impact of Rising Fast Food Prices
14:01 The Shift Towards Digital Solutions

🔥Social Media🔥

All clips used for fair use commentary, criticism, and educational purposes. See Hosseinzadeh v. Klein, 276 F.Supp.3d 34 (S.D.N.Y. 2017); Equals Three, LLC v. Jukin Media, Inc., 139 F. Supp. 3d 1094 (C.D. Cal. 2015).

[chiarosuburekeni]

Fast food is absolutely ridiculous now. For so many years you could use $20 and feed two people. Now give the cashier a 20 and she’s gonna give you a few coins back just for one combo meal. Think we’ve finally reached the tipping point.

[paulsalvaterra]

I quit all fast food about 3+ years ago, I Never buy the stuff, I plan well ahead.

[darthstrife]

Capitalism: screw those at the bottom of the ladder first. But CEOs will always get their 9 figure bonuses. Then fire the employees.

[MissGNX]

The prices have gone up & the portions have gotten smaller. It’s DISGUSTING

[allclassallthetime]

it was almost like yesterday there were still billboards advertising $1, $2, $3 menu items. those vanished all of a sudden like my last date that stood me up.

[Chosenbanonymous]

Inflation is one thing, but shrinkflation should be downright criminal.

[wgarcia]

The corporate management should swallow the bill of salary increases, not the consumer. You hired them so you pay them.

[LouieBeethoven]

They do it because we're too lazy and stupid to boycott them.

[jonnygraham]

Why not just call it what it is?

GREED.

[ALWH]

The increase of minimum wage is just an excuse for price increase because the actual wage Californian is mostly higher than $20 an hour before the minimum wage went up from $16 to $20. At the same time, the average net profit increased from 21% to 24% in 2023.

[idontcare]

Companies raised prices, creating a false shortage, even though domestic goods were cheaper. Folks were willing to pay more, for convenience and a sense of normal. This carried over after lockdowns, and was accepted as inflation.
It's crap, but folks are still buying.

[Nier-Kane]

The worst part about shrink flation is that the product also got worse than ever before too. The quality has gone to really bad and some of the stuff I used to buy at the stores taste different

[Adam_marshal]

It's better to avoid em they are too expensive for some fast food just eat fruits you can grow em in your backyard

[kiezersosay]

Anyone who buys it should blame themselves. They're wanting bigger portions of literally poisonous food. It's crap at whatever portion.

[fluttertheidiot]

I CAN confirm that 1-2 years ago the McDonald’s lemonade price increased to 2.50.
AND WHEN YOU BOUGHT THEY ONCE MEDIUM THEY GAVE ME A SMALL WITH NO ICE!!!
WHY MCDONALDS WHY

[Manager_Mister]

Their full cost per unit goes up 2% and yet the consumer's cost goes up 7%. The difference, is for the added inconvenience they went through to increases.

[COMPFUNK]

0:23-0:34 — Actually, it’s been almost 20 years since the McChicken has been $1.

[eddybowe]

Blame the CEO and the board for giving themselves much higher pay, and benefits.

[blueZaro]

Soo close to a million subscribers 🥹

I never realized even after graduating from Okeechobee High School on May 25 I'd still see growth on subscribers on this channel! Way to go guys! Soo proud of how much effort y'all put on your videos! May y'all soon get recognized by y'all's work! And win that Golden YouTube Play Button y'all deserve! I mean it!

[stevesibaja]

Shrinkflation are shrinking the goods food products and Restaurants