He Just Can't Accept it!

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[shonenbat]

As someone from Asia, me and my friend group all think the West has lost their collective minds

[nbpxcmp]

This woman disagrees with it vehemently.
No man should do an intimate search on a woman!

[HansBezemer]

You make a commercial to attract customers, they simply tell you they don't like it, you call them bigots - and you're still expecting to sell any cars?!

[keithwelton]

I doubt many men would be happy to hear their wife/girlfriend/sister had been intimately searched by a biological male regardless of what the law has to say about it.

[markhorton]

Jaguar. Brilliant, insult your customer base. If the advert wasn't bad enough, the boss now insults the customers. Jaguar are done.

[surfacetenn]

It looked more like an advert for Dulux paint minus the Dog.

[rayeasom]

Just because you have a piece of paper that lies doesn’t make that lie a reality.

[nicholasonions]

If the boss doesn't like the comments maybe he should take some time to reflect on the contents of the advert. It's meant to sell a iconic British car not doggie clothes.

[margaretpepper]

Jaguar used to be known as the macho man's car, now it is becoming known as the wanker's you own any shares in that company sell now before they go bust....

[Bakeroo]

100% agree with you. We should be able to talk about women's rights without being accused of being transphobic. Trans people have rights, but their feelings cannot trample over womens rights. I've worked with victims of SA and other crimes. A woman should have a safe single sex space and the autonomy over who touches their body.

[YuriDSC]

At least now we know where the BudLight marketing team went

[JohnLongdin]

I couldn't agree more on the police search topic, completely unacceptable

[mrentertainer]

If most people don't like the ad (myself included) then clearly the CEO must accept responsibility for such a disastrous campaign! His fault, not the public's fault!

[NRTSean]

Has the boss got hurty feelings. Does he need his dummy (Pacifier) .... poor baby....

[dredubz]

I don’t even like getting changed in front of other women! I’m not down with being searched by a man, and my husband would not appreciate it either!!

[Flossy_tops]

I’m in my 70’s but as a trans woman even I feel embarrassed by all this wokery, in fact I feel damn right uncomfortable and pretty certain many trans people will feel the same way as I do … I prefer to live my life quietly and happy without all the attention this bull**** brings. What worries me is that it could eventually turn full tilt. Now that would be bad for us all!!

[Maugirl]

I have a friend who has had a lot of sexual and physical abuse during her life from different people- she would completely freak out if a biological man gave her an intimate search. She couldn’t even go and see a male physiotherapist when she needed one.. she cant bear to be touched by a man even through her clothes. There must be thousands of women with this issue and it surely would amount to abuse of them if this were forced

[igorGriffiths]

Jaguars Ratner moment....destroy your own brand with one advert creating a confused message about your brand

[MarkB-]

The jag boss should be more concerned about the approaching company shut down. Doubling down is the last thing they should be doing and an utterly dumb move.

[cdcaterham]

I have a cycling proficiency certificate.... it does not make me the winner of the Tour de France.