Biggest marketing failure of KFC | Startup, Business Case Study | Startup Basket

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Biggest marketing failure of KFC | Startup, Business Case Study | Startup Basket

In 2009 KFC launched a new product named ‘two-piece grilled chicken meal’ and they were planning many marketing campaigns. And then the marketing team planned to run a campaign on the Oprah Winfrey talk show without doing much research. What happens after that was shocking and puts the company in a negative role.

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