Google Shares How Keyword Matching Works

Google has released a 28 page comprehensive guide during Google Search Ads Week 2023, providing a unique behind-the-scenes glimpse into its keyword-matching system for search ads.To achieve better results, advertisers can optimise their campaigns by gaining an understanding of Google Ads keyword-matching process.

Google's guide provides a comprehensive breakdown of the system, which includes how the company utilizes machine learning and natural language understanding technologies to determine keyword eligibility, and how the responsive search ads creative system selects the best-performing creative for users.

It is essential to note that grouping keywords is critical to campaign optimization. By eliminating the need to add the same keyword in multiple match types, advertisers can avoid segmenting and reducing the available data that Smart Bidding can use for optimization, which can result in fewer conversions and higher costs.

The guide is an invaluable resource for anyone seeking to enhance their Google Ads campaigns. Incorporating the insights and best practices outlined in the guide can boost the chances of success and drive more conversions.

P.S: This is why I always tell my listeners to work with a reputable learning and growing agency who is in the know. After all, you can not make moves or leverage opportunities if you are not in the know.