Bleach London - White Hair Toner - How To Guide

What is hair toner? Bleach lifts hair to a warm blonde so using a toner banishes unwanted yellow to achieve your preferred shade.

Watch our expert guide to toning away the yellow on freshly bleached, very light blonde hair with Bleach London White Toner to create a cool ashy blonde.

Bleach London products are vegan and cruelty free!

Prepare hair by bleaching to a very pale even yellow
1. Divide the hair into two even sections, then into quarters.
2. Apply the toner through the roots first, all throughout the hair.
3. Smoosh more toner through the mid-lengths and ends.
SMOOSH (verb): Massage colour along the lengths reapplying more dye onto the hair. Massage as you go to avoid patchiness.
4. Develop for 20 minutes then rinse with cool water, condition and blow dry.

[LVX_]

I'm thinking (and planning) on using the total bleach kit, with this super toner. I've got a semi perm box on atm but have a significant amount of natural grey underneath too. Plus a 3c natural curl, cut into a shaggy cut.

Please give me hope, and tell me it will look okay?

[annalise]

Please do a video of some on edye their hair with the total bleach kit

[echofoster]

Can this be applied to dry hair or does it have to be towel dried?

[OfeliaFrank]

About to use this on my bleached, nine year old dreads, i notice you have no videos of your products being applied to locs so i will report back :)

[EvanHill]

Do you put it on wet or dry hair?? Box doesn’t say.

[LevelUP]

I need to see a before and after on DRY hair. 🙄

[oliviamiddleton]

Hi my hair is highlighted and the blonde parts are going Brassy, is this what I will need?

[colenewaltersmusicandother]

Why in the total bleach kit are there two packages of bleaching powder?

[rebeccam]

can this be used over high lift box dye that leaves hair pale yellow?

[aoife]

It didn’t even make her hair white. Still brassy

[gizzakissthen]

I wouldn't call that colour White