Marketing ROI: Calculating Your Return on Investment

PLEASE NOTE: At the 9 minute and 30 second point of this video, I say "100 Thousand" when I should have said "100." The screen says "100" which is correct. I flubbed it by saying "100 Thousand" (twice, mind you!). D'oh!

How do you calculate the return on investment (ROI) of your marketing campaigns? It's not as difficult as it looks. Learn everything you need to know in this short video tutorial by Jamie Turner.

0:00 Introduction
0:50 Taking a Look Back
3:15 Overview
3:48 Understanding the Language of Finance
5:49 Calculating Lifetime Value (LTV)
8:11 Calculating Your ROI
11:42 A Quick Recap

The 49 page e-book provides you the tools, tips, and techniques you need to become everything you aspire to be.

Here are just some of the things you’ll learn when you download this breezy, action-oriented, e-book:

1) Communication: How to communicate more effectively with your teammates (and even your family members)

2) Inspiration: How to inspire your team members to perform more effectively

3) Self-Leadership: How to lead others, and lead yourself, more effectively

4) Performance: How to manage yourself for peak performance

5) Leadership Styles: How to understand and adapt your leadership style

6) Productivity: How to get more done at work

7) Stress Reduction: How to reduce stress and improve focus

8) Time Management: How to manage your time more efficiently

9) People Skills: How to manage difficult people

10) Mentoring: How to mentor others

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To Read Jamie's Leadership Blog:

[GirlTawk]

Oh my goodness, such a WONDERFUL video. The graphics, the cuts, the information and the Quiz 😍😍😍😍. The quiz was my favorite part. Will definitely be subscribing. 💜🙌🙌🙌

[nashwaawad]

THIS VIDEO WAS AWESOME and you topped off by reading my mind when you said, grey elephant in denmark you know what you're doing and you've just gained a new subscriber! thanks

[MM_Q]

I got a Grey Rhino in Brasil...so it was close! Thank you for the video it was very informative.

[ywwfkzt]

Chanced upon your video and what an informative video! Thank you so much!

[julietevans]

Very smart and informative, it’s very good to learn about marketing, persuasion and leadership.

[RutgerSteenbergen]

Nice video and exactly what I was looking for. Thanks for sharing! 👍

[Rleatfitness]

This was so much easier to understand than the way my marketing apprenticeship explained it

[estomevaleenverdad]

Exactly! 🐘🇩🇰 great job on your channel.

[carine]

Ok that mind read was super creepy and spot on!

[elizabethh]

You are spot-on, I even write it down! a grey elephant in Denmark!

[batoolhijjawi]

Very Informative, Thanks for the Video!

[BoStep]

Will you please turn on closed caption? I am hard of hearing and this video, I've been told, is a great video to view for ROI. Please and thank you!

[MaxRosewater]

You read my mind, shit haha. Great video

[ejeducate]

One problem I have with roi is that the sector I work in. Its not easy to calculate ltv and roi if you are in the IT sector especially if you are selling tailored and customised solutions not software. Or if you have packages (that will make 3 different ltv based on the client's choice of package) one thing I explained to the ceo is that I'll calculate based on leads since the customer value will always surpass the cost ( for example: 1 client could generate >1000$ imagine making a campaign that earned 5 and costed 1000$ and the cost of operation (marketing software, automation, salaries etc) is = to 2000$ so that leaves 3000$ in revenue (note that I didn't subtract the operating cost of the software or cost of the service only the marketing cost because in marketing I evaluate ROAS= return on ad spent) even so all that is approximate the customer could book more than 1 service or a service that generate more than 1000$. Thats why I stress that my role is on leads.

[Carmy]

OMG i am blown away i had the response of éléphant Gray dermark ur a genius THX u😁😆

[smhaque]

HI Jamie, i am getting a big fan of you, hope will talk one day, thanks for your brilliant video .

[mayarahes]

Is it my idea or I never saw the formula to calculate ROI?

[yitto]

bro you really did read my mind hahaha

[julianonavarro]

As a young person do you have any words of wisdom like what college study do you recommend, do you recommend going to networking meetings or should you go to business meets, or for what reason do YOU recommend saving at a young age. if you reply thank you for your time.

[TheTnr]

Black Elephant in Denmark, but freakishly close