Introducing Google Signals - set up and view Cross-Device report in Google Analytics

Google Signals works on the new capability that helps in engaging and remarketing the users across devices. The video demo shows How I activated the Google Signals and access Cross-Device audience reporting in Google Analytics.

Basically, a user needs to enable the Ads Personalization enabled to have this reporting algorithm to work. The cross-device report helps in understanding how users are behaving on your site when logged in from mobile web and desktop web.

It basically uses the Google Account login credentials to understand your device navigation performance.

The reports available under Cross Device tabs are:
1. Device Overlap
2. Device Path
3. Channels
4. Acquisition Device

#GoogleSignals #GoogleAnalytics #CrossDeviceReporting
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