The Universal Arts of Graphic Design | Off Book | PBS Digital Studios

Though often overlooked, Graphic Design surrounds us: it is the signs we read, the products we buy, and the rooms we inhabit. Graphic designers find beauty within limitations, working towards the ultimate goal of visually communicating a message, be it the packaging of a product, the spirit of a book, or the narrative of a building. Utilizing a language of type and imagery, graphic designers try to make every aspect of our lives defined and beautiful.

Featuring:

Notes:
* Work shown during Drew Freeman's section was designed at Pentagram with Paula Scher.
* Work shown during Emily Oberman's section was designed at No.17.

Music:

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[M.A.R.S.]

Anyone else had this assigned to them for quarantine class?

[ramyasamudrala]

Sections of the Video:
-Human Element 0:27
-Packaging 1:35
-Environmental Design 3:09
-Book Cover Design 4:17

[justingee]

Just bought my own desktop computer and set it up yesterday! This video makes me want to chase a passion in graphic design and having creativity in the workplace! Thank you for this channel and the encouragement ❤️❤️❤️

[tinamitchell]

I've been looking for a GOOD video to present to my high school Graphic Art Design class on the first day that actually shows what is Graphic Design rather than just explaining it.Thanks to you I've finally found it! Great information with great visuals, thank you!

[DhubAgency]

All great designers base their work on a ton of creativity and scrap a lot of ideas and concepts before starting to graphically design it. You need unique concepts and to also make sure that your design suits the product, you want something that makes the viewer gasp! Also, Steve Attardo’s covers are amazing, this guy is very talented!

[somewhere]

Yeah, I'm thinking I want to be a writer also. My childhood dream was to be a writer/illustrator. Maybe that could be something I do on my own outside of my actual career. I'll be happy as long as I'm creating something worthwhile. Right now it's time to get the general ed classes out of the way. Thanks for the reply!

[PurpleAstronut]

Oh god! This made me change my mind about studying medicine...

[PhilippineOutsourcer]

Graphic design is creative form of marketing wherein a certain company is promoted by using artistic pictures, signboards, etc. Graphic designers use specific tools to help them convey your message to your target market. One of the many uses of this craft include logo making, publications, advertisements, packaging and many more. This is the reason why many designers are wanted by lots of companies worldwide.

[DeandraJ]

aawe all of these people are my role models. i am a 11 year old graphic designer learning new things every day <3

[gabygarcia]

Wow this make me want to be a graphic designer even more! OMG I finally know what I want be!!!!:D great video

[ismajosh]

Manually with Pencil and Pen, Photoshop, InDesign, Illustrator, Dreamweaver, HTML & CSS, Java. It's extremely broad right now. And that's why its so wonderful.

[FattieAcidProduction]

I've dropped my accounting program to take Multimedia Development and this video has just made me more pumped to start in the fall semester. I can't wait!!

[GiancarloVasquezDIRuggiero]

As a Graphic Design student, i have to say they cover pretty well almost all the aspects of what you can really do as a Professional on Graphic Design, not only the knowledge of what typo means or what the true meaning of the colour but also the feeling when you do something that other people like and care, excelent video!.

[ErikNitscheProject-wdrv]

The colours & shapes of our world. Great video !!!

[DanielRieger]

You're so grateful that i watch? I'm grateful you make those!!

[blodstrm]

Definitely love all of these PBS Off Book episodes, specifically the ones related to web/graphic design. Thanks!

[ThatCrookedMind]

I love this series!
You guys should really do an episode on designer toys

[saritacheeks]

I am a computer science major thinking about changing to graphic design. Writing code all day and creating programs is great and all, but after a while it all becomes a dizzy mass of letters, numbers, punctuation marks, and errors. This video totally just convinced me that I should indeed change my major.

[cheesycheez]

thank you, PBS, for putting out such an informative and educative series that gives an honest, unfiltered voice to these everyday things that people overlook or misunderstand everyday.

[Bpooutsourcingremote]

Graphic design is already part of our lives. Every thing we see has a design as a designer our objective is to convey people, to catch people by our expressive designs.