Stop Blaming 'Sephora Kids' & Start Blaming Skincare Brands...

Stop Blaming "Sephora Kids" & Start Blaming Skincare Brands...
In todays video, we will be deep diving into the viral "Sephora kids" skincare tiktok trend. Where young people are buying skincare, makeup and all types of things they don't quite need yet just to fit into the pressures of society and toxic beauty standards. The brands that are promoting this are taking advantage of that, which has lead to the erasure of the awkward phase and gen alpha and gen z wanting to grow up fast. Consumerism has ruined the concept of childhood.

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About Salem: Hey! I’m Salem. I make commentary and video essays on anything I want to talk about. New videos every week! Make sure to subscribe and turn on post notifications so you never miss a new video.

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[fairyofshamsoob]

"we blame society, but we are society". we have to push for skincare brands to stop exploiting women's insecurities - especially at such a young age. this is getting ridiculous.

[kirstenperez]

Let's start holding the parents accountable for what their children do, watch and say. This is the problems parents have done by not actually parenting. Then crying about how bad their kids are. Your kids are out of control because you all allow the internet to raise them.

[heyhi]

I blame the parents. My mom would’ve laughed in my face if I asked her for a $65 moisturizer. Then she would’ve asked, “Do you have moisturizer money?”, and that would’ve been the end.

[vegasgirl]

Damn, these Sephora kids make me wish I'd gone into dermatology. Doctors are about to make bank fixing ruined skin.

[losteduser]

I'm a boy so I've never experienced the pressure of the society that is put on girls' body. But as a kid, I remember seeing my mom applying skincare on her face. One day I asked her if I could try, she genuinely laughed and said "You're young, your skin don't need this, it's perfect" . It's parents job to make understand their kids they don't need those things at such a young age.

[Spiderscanthurtme]

One kid in Sephora legitimately had the balls to call me poor? Because I was talking to my friend about how the skincare I wanted was too expensive. She was like 9?

[Ana.Ng]

As an older gen Alpha, im calling out these iPad parents. Going to school with your kids is one of the worst experiences of my life. I’m in 7th grade and I can’t explain how many kids are sexualizing themselves or wrecklessly bullying other people. My mental heath has been on the decline since I started middle school and I’m blaming the parents. If you’re a parent reading this, educate your children on how to not hurt people.

[Jessibestie-tbkw]

Parents need to stop treating public places like daycare for their kids

[gold_chu]

Elliot Sang's video about the loss of third spaces also adds another element to this whole discussion: preteens don't have places to hang out anymore, resulting in them spending time at stores and buying into consumerism

[Theunspoiledprincess]

The #1 thing I hated when I worked at Ulta was seeing little girls shopping for makeup. I had a little girl who would come in with her grandma and grandma would drop $200 on makeup and such. I remember the little girl saying that her other grandma also buys her makeup. What is wrong with these so called adults?! They are creating a generation of vapid youths who have no idea what childhood is really about. It’s sad.

[brandoniswhoiam]

These brands need to explicitly state that they’re for (maybe) 13+, especially that’s when they’re gonna start having acne.

[portofthoughts]

Kids literally have perfect skin and they can't even see it because they compare themselves to photoshopped/filtered celebrities.

[es]

Brands should put warnings, but parents also need to be educated on the products, and teach their kids they do not NEED these things. It’s not one hundred percent fool proof but it definitely seems like the parents are completely clueless. They just say yes to whatever their kids want to appease them.

[Kiefsti]

As an official old person (turned 37 yesterday), I'm horrified for these children! When I was 10 I lived in jeans climbing tree's of playing a myriad of sports. I finally caved to coverup around 13 because of severe acne. The amount of pressure they put on their young self! Childhood is so, incredibly, short as it is. Just makes me sad.

[MATTELMADE]

This is so scary. I used to be so mad at my mom for restricting my access to the internet but now I honestly cannot thank her enough because she was totally right as I got older I realised that she was protecting me. These adults need to do better.

[selunescorpio]

Parents refusing to step up and be a PARENT is scary. You can tell your child no, in fact, it is beneficial for the well being of your child to say NO when they are asking for a product that will give their skin CHEMICAL BURNS

[eikosi-ena]

This feels dystopian, man, like it's something Ray Bradbury would write. The fact that (not toy related) consumerism is now reaching actual children is so, so sad, and I really have no clue how to stop it from getting worse as time goes on. Tik tok is an actual plague.

[charissasuranofsky]

My 13 year old asked for Drunk Elephant for Christmas. I had never heard of it before so I looked it up. I saw the price and said no. I told my cosmetology classmates about it and they were the ones who helped educate me. I did buy her a gentle cleanser because she does have acne but that's it.

[myapatterson]

I remember when I turned 13 and my mom bought me some glittery cotton candy lipgloss and cherry lipgloss from some kid kit from target and I was so excited. 😭 I said it was my first day as a teen and I was growing up, I was so happy. I'm just sad they'll never experience things like that. I think my dorky phase was so important to me. It teaches you to prioritize your happiness and what you like.

[CassandraContreras-ns]

0:52 right??? Like girl you’re her parent. You literally control what she wears, what you buy her what you let her see on social media. Get a grip