How I built the number one new restaurant in America | Aaron Silverman | TEDxMidAtlantic

Aaron Silverman is a chef and founder of Washington, DC restaurant Rose’s Luxury, which was recently named as ‘the best new restaurant in America’ by Bon Appétit Magazine. Aaron shares the story of creating Rose's, and why it became so successful from day one, while most restaurants fail. It's not the food, he says – it's all about the people.

Aaron Silverman is a chef and founder of Washington, DC restaurant Rose’s Luxury, which was recently named as ‘the best new restaurant in America’ by Bon Appétit Magazine. His resume includes working for chefs David Chang, Sean Brock, Marco Canora, and George Mendes but now Silverman is shaking up and redefining the restaurant scene in the nation’s capital.

[drralphnap]

My families restaurant was started by my great grand-parents in 1927 and had been passed through 4 generations of my family. We have had people work here for over 50 years. Why? Because we treat the people that work for us like family, not employees.

[eilenkatarinalunde]

I liked this. Desire is everything; "We don`t hire people because they can do a job, we hire people because they want to do the job." This inner motivation is essential for success! Good talk!

[messitup]

Aaron is a great man, humble in person, always listening to what you have to say. Bravo!

[PattyTam]

This is great!! Every business in this world is in people industry. I always remember that 😍

[arturortuno]

We hire people because the love what they do it, and they do it with passions 🙏

[candyigwe]

I can't stop watching this, nice one

[shippainoki]

If you take care of everything else, money will follow. You have to invest in your people. I was a Marine for 20 years and we were driven by two things. Mission Accomplishment and Troop Welfare. Generals cannot win a war alone. I opened my restaurant 2 years ago and w are doing ok but I need to focus more on it in order for it to grow. As a leader, running a company is no different than being in the military. We have different shops that do different things and most of it is done by you until you get the right help. I try to say that my Wife is the CO or Commanding Officer, Im the XO or Executive Officer, The Senior Enlisted Advisor, I do the job of the S1(Admin), S2 (Intel), S3 (Operations Officer), S4 (Logistics), S5 (Planning), S6 (Communications), S7 (Training) and S8 (Finance) Is done by a hired CPA. hahaha Leadership is leadership. Some people are good at it, some aren't.

[julieparker]

I loved the wisdom here - its all about the people.

[monkeymethods]

This talk was like a self indulged "about us" section on a website

[Floridavisual]

Man I thought I was going to get actual nitty and gritty facts. we get it you need a good team but there’s so much more to it

[howtogrowyourrestaurantbus]

Very informative. It will add value to your restaurant business. Impart training for upskills and brushing, this is a great way to treat your employees as a family member and develop attachment.

[stevec]

Not many businesses actually follow this basic and generic concept of 'Employees First'...whether retail, industrial, or manufacturing or other. That makes this presentation, supporting what should be basic and generic, extremely rare and insightful! Engaging the workforce is the key to his and others success. This is not the norm in the business world; and has greater import and impact than most owners realize.

[crystaljones]

Woo! That was great! Downright awesome!!

[Glory]

It was elightning because everyone don't no where to start.He teaches about good customer skills because some business don't know how to treat people and that's going make your business go down so someone needed to hear this

[denisefranzak]

Awesome video! Thank You Aaron Silverman!

[angelicasbestversion]

You are describing exactly what Chipotle is lacking. They are also a great concept.

[pinkbubble]

Based on the comments I can tell people are not grasping the importance of what is being shared here. I agree 100% with what he is saying. The same rules apply to any industry. I am an operations director and my team is the reason we are successful at anything we do. I take pride in my team, they are my biggest investment.

[geoffroyraby]

His presentation was in 2015, I agree with what he says about hiring people, not position. Would love to hear his point of you today in 2024.

[murphkate]

"We are in the people business" - Howard Schultz of Starbucks. There. Gave credit to who said it first. I agree with the commenters who said this presentation was nothing new. Of course you should hire good people. You should then take good care of those people. Common sense 101.

[johnsnow]

"Take care of your people and your people will take care of your business"
-Bill Marriott