Why Literally (Almost) Every Price Ends in 99 Cents

[synflwr]

“$5.99”

Me when buying for myself: “It’s 6 dollars.”
Me when asking someone to buy something for me: “It’s only 5 dollars, come on!”

[ShaneMurphy-mistklmusic]

From my retail experience, when a price ends in .00, it usually means the item is new. When it ends in .99 the item is on sale, .98 means Everyday Low Price, and .97 means clearance. Very helpful for employees to determine sale/clearance items.

[mattwakefield]

So a 1 dollar pack of pasta at coles is luxurious?

[PHCuber]

So technically everything is a trick, since all satisfy in Trick 1, 2, or 3.

[sumukhmurthy]

Squarespace seems so cheap until you realize it's $156 per year :l

[FutureNow]

I've got 99 problems, and being broke is definitely one of them.

[xuhuiming]

$0.0003 per minute rounds to $0, so SquareSpace is free.

Edit: wow thats a lot of likes

[nyguesswho]

When I worked in automotive sales, I would employ what I called the "Oddly specific number trick." The idea is, let's just say on a purchase that is either perceived as, or is normally negotiable, the customer has little idea of what a "good deal" is because they often either have no idea what the markup is relation to the cost, or have noticed that discounts on vehicles vary wildly depending on the manufacturer, specific model, cost, or even what month it is. There is normally no consistent percentage off to compare to. So, if after negotiating for hours over a vehicle that has an MSRP of $37, 995, I might be given the "OK" from management to sell said vehicle at $35, 500 if that number reflects a comfortable enough profit margin for the dealership, however, I may present the "best price" as $35, 523. This gives the customer the impression that since the price is so specific, it must be calculated as a "bare minimum" price the dealership could accept in order not to operate at a loss.

[yisakkim]

So, if an item was priced at $0.99 would your brain perceive it as free?

[marko.]

only the most refined, most luxurious, most lavish products are priced at whole numbers




dollar stores

[likira]

"litterally almost every price"
"that's 60% of products"

[mariaerdgzn]

I hate shopping in the USA because tax is not included so I just add 3 dollars tot he price just to be safe.
So if if the price says 5.99 i think 9 dollars

[Dammitimmad]

so you can say "keep the change" when you pay 10 dollars for an item worth $9.99

[noahbowie]

There is a company in the UK that used to advertise less than £100
It was always £99.99 and it was infuriating!!


You know who you are Argos

[skylahelbig]

Who dafuq does NOT round 5.99 to 6.00?

[skeebas_]

Wait... watch the beginning promotion with captions on...







WENDOVER?!?

[shake]

Does anyone else see $5.99 as $6.00? I guess I just have 200IQ

[fartonaut]

I've always rounded the 99 cents up to one dollar, even when i'm telling someone the price.

[superoriginalhandle]

I thought it was like that to have a reason to use pennies. Because seriously, nobody *needs* to use pennies.

[melanieh.]

When I was younger, I noticed this when we went shopping and asked my dad this same question. My dad told me about how our mind is dumb. Ever since then, my dad always made me pay attention to the 99 and made me round up. So whenever I wanted something, I'd have to tell him the price by rounding up. Now I have no problem at all with the stupid 99 price tags.