What is Bot Traffic? | ClickCease Academy

Bot traffic: non-human traffic to a website or an app, coming through organic or paid traffic.

More than half of all internet traffic is automated,
with bots and web crawlers an important part of the worldwide web ecosystem.

BUT - There are good bots and bad bots.

Good bots perform useful tasks such as:

- Delivering your search results
- Collecting marketing and performance data
- Automating repetitive tasks
- Providing automated customer support
- Helping you through a chat-bot returning those so-unnecessary shoes.

However, bots can also be used for malicious purposes
and they tend to go undetected. For example:

- Spreading viruses and malware including ransomware
- Credit card fraud
- Account takeover and brute force attacks
- Click fraud and ad fraud - where bots can be used to click on your ads automatically, often used together with fraudulent websites to boost the payout for ad clicks.

Data time!

Cybercrime accounts for over $1 trillion in lost revenue annually,

Simply put - whether you’re aware of that or not - bad bots are affecting all of us.
As marketers, protecting our ads and websites from malicious bot traffic is becoming a standard necessity for keeping ourselves and our customers safe online.

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