Levi's Go Forth to Work Braddock, PA: Remix

Remix of Levi's Go Forth to Work Braddock, PA ad by Jacqui Adams and Caitlin Basilio for SOAN/RHMS 398: Adea (Bob Goldman and Bryan Sebok, Lewis & Clark College)
In the original Levi's Go Forth in Braddock, PA commercial, young people outfitted in Levi's clothes approach Braddock, PA as pioneers ready to renew the depressed town through hard work. We offer an alternative commentary: that no amount of work can save the working-class residents of Braddock from an economic dead end, and that Levi's knowingly obscures and exploits this fact to sell clothes.
We removed Levi's original staged scenes of "work" and created a more realistic narrative of a family living and working in a dead-end town. The parents rise early and live with few comforts in the hopes of providing a better life for their child. Their child is optimistic; he runs freely into the future, though the future he runs towards is dark. The shot of the child running towards a dark door is repeated three times, juxtaposed with other images of movement (the dog running, the boxer 'tapdancing') to communicate the meaninglessness of such movement—the actors in this drama are forced to move absurdly, without a future of their own, dancing to a jaunty tune that makes no sense in the context of their lives. The train passes and the town residents watch it pass; each day's work is undone by tomorrow's events; there is no escape. Ultimately, the POV swoops into the sky, which would give the viewer a sense of limitlessness—except that it is then obscured by the Levi's brand and slogan.
We chose the depression-era song "Puttin' on the Ritz" as a soundtrack for a) its cheerful tone: juxtaposed with the images of Braddock's desolation, it creates an absurdity almost equal to the act of exploiting dislocated America to hock $120 jeans which claim to have the power to re-locate it; and b) its content: the song is about poor people spending their last dime to appear rich in society, a situation which Levi's is happy to exploit.

[skipadams]

I'm impressed. Great casting and excellent placement. What software did you edit it in?