Understanding the Retail Tech Revolution w/ QVC's CIO | Research Board

Traditional retail has been fully transformed by ecommerce. But for a company like QVC, which was always built on remote shopping, how do new digital tools change their retail model?

In this video Karen Etzkorn CIO of Qurate Retail Group shares her thoughts on the most important tools for transforming the retail business and scaling results. Using API's, agile solutions, and machine learning, she explains how QVC has moved behind live video selling. As she says in this interview, "We need to be wherever our customer is."

LEARN MORE ABOUT GARTNER
Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities.