The Nordic Regenerative tourism podcast - episode 05

In this episode of The Nordic Regenerative Tourism Podcast, we welcome Dr. Jessica Aquino, an Associate Professor at Hólar University in Iceland and the leader of the Nordic Academic Group, where I also have the pleasure of participating. As we wrap up this final episode in the Iceland Tourism Cluster series, we dive into Jessica's interdisciplinary journey—from conservation biology to tourism and community development—and explore her insights on regenerative tourism.

We discuss the evolution of the concept, its challenges, and its potential to empower communities and promote sustainable tourism practices. Jessica reflects on her role in the Nordic Regenerative Tourism (NOREG) project and the vital connections between academia, local communities, and businesses in driving meaningful change. Join us as we explore what regenerative tourism truly means and how it can move beyond buzzwords to create a lasting impact for communities and the environment alike.