Video Game Marketing Devolved After 2016 | Cold Take

Marketing is the string that dangles the carrot

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Chapters:
00:00 The Problem
01:24 The Good
02:13 The Bad
03:09 There Are No Rules
03:58 No Man’s Lies
05:55 Stochastic Advertising
07:19 Rabid Fans

[LoneManProductions]

Peter Molyneux is the patron saint for false advertising in video gaming. The Fable series would have been the only games you'd ever have to play if even half the things he said had actually been in the games.

[SpartanXVII]

If you stand in the middle of the street with your market cart, and shout about 2 for 1 melons, then charge people full price for melon shaped footballs, that’s false advertising, because the person selling the thing is lying about what the thing being sold is. That’s what the CEO posting on social media is.

[MikaTuukkanen]

This is why I tend to buy games years after launch. Then I pay a fraction of the original price and get the best experience with the game.

[AchanCham_]

Incredible writing. 10:20's "All the while the most diehard fans fend everyone off with the sharp ends of broken dreams" is a crazy good line.

[FritzMeowstro]

I really appreciate that you guys have the game title in the bottom left corner for each game you show.

[wairen]

The last cold take episode. Good luck Frost in your next project.

[alexsummerdown]

“They essentially got away of murder by putting a tablecloth on the body and serving tea on it.”

That’s such a banger interpretation of the events.

[RaxManlar]

Thanks for your hard work, Frost. Will miss seeing your content and hope to see you somewhere else soon.

[copperbadge]

Ah yes, the Peter Molyneux school of marketing.

[demon]

Wild this is the last "Cold Take"

[ronjohnson]

I've been honestly stunned at what passes for a release these days. I now have a simple policy. They aren't getting my money until I think the game is in a playable state. This of course limits the number of games I buy, but ...

[DaLoler]

Man I'll miss this guy, he and Yahtzee where the main thing I come to thenchannel for. The rest of the content is a nice bonus.

[PtolemyJones]

Marketing is lies, every parent should teach their children that all ads are lies.
Interesting video, well done.

[lanterneducation]

Damn, gonna miss Cold Take on SW hoping Frost keeps putting these out on his own channel

[Dantprime]

Wild to think that this is the last cold take on this channel, might even be the last one we see.

[TheRogueWolf]

All we need to do is make it exactly as illegal to lie to customers as it is to lie to shareholders.

[merman]

"The customer is always right... in matters of taste". People forget the second half of that quote.
I really don't get the harassment and entitlement of developers, regardless of what they have said or done. Vote with your wallet, don't turn it into an online riot.

[mr_blinky]

So fun fact, right at the start of the video, *right* as the guy hits the gavel there was a loud *BEEP*, there was a stutter, and my sound cut out completely. And I was like "oh, Frost is making a joke, where the video itself is buggy, I see where this is going!"

Took me almost 20 seconds to realize my wireless headset had just run out of power and turned itself off.

[jedimasterpickle]

I was unaware that CEOs' public statements and interviews didn't count as "advertising". Joy. I do remember Cyberpunk winning "best ongoing game", though. That really annoyed me since making an update that fixed it was counted the same as the actual online multiplayer game that were nominated. Of course I wanted Final Fantasy XIV to win, but I would have accepted it if Apex, Genshin, or Fortnite won. Those games are designed to be "ongoing" and actually fit in the category.

[rbulus]

Good luck on your future endeavors Frost, I'm interested to hear what else you have to say about this whole situation.