Shocking Lie Marketers Tell Us About Real Estate Marketing

Relationships in business, just like life, take time and effort…

In an industry like real estate, where the sales cycle is 3 months to 3 years, it’s not a linear process.

Think about it like this, if you drop a marble down a funnel does it fall straight down? Or go around and around and around?

So instead, we have to answer 1 simple, yet not easy, question… how do we stay top of mind, consistently, over a long enough time horizon so they never forget about us?

That’s why video content and building your personal brand is so impactful.

Compared to lead gen which is linear growth, $1 in, $3 or $5 out… and it only impact 1 side of the business…

Video content brings in new people, nurtures our current audience, keeps our database engaged, builds trust over time, and helps promote referrals & repeat business.

Best part is, it scales you.

And the results we’ve seen the multiple is significantly higher than lead gen because of video/brand’s exponential growth potential.

The most successful people in the world aren’t wildly different from us. They just find an unfair advantage and relentlessly exploit it.

Video content and building a brand have a grossly unfair advantage over every other form of marketing & client acquisition.

Yes, even referrals…

Let me know what you think! Comment below, like & subscribe for more 👍

Follow me on:
Clubhouse: AndrewBayon
Tik Tok: AndrewBayon

We help high-performance real estate leaders & teams scale by making great marketing accessible. We're here to help align your marketing and sales through strategic video (content), storytelling, and paid ad systems.

Working with brands between $20 million and $200 million. In 2020, one of the many case studies, our client scaled from $35m to +$75m with only 5 total agents and has added more admin support. Now the team leader doesn't spend their time in the lead rotation or invest his time on marketing. He's almost removed himself so much that he will be traveling for a 1/3rd or 1/2 of next year all WHILE continuing to grow his business & work remotely.