Belvedere Presents Daniel Craig, Directed by Taika Waititi: Director’s Cut

Belvedere Vodka reveals a monumental campaign featuring critically acclaimed actor, Daniel Craig, as he has never been seen before. Directed by Academy Award-winning filmmaker Taika Waititi, the unexpected, fun and inspired collaboration, showcases Craig’s talent to surprise and innovate.

Courageous in spirit with a warmly rebellious energy, the campaign unites an exceptional community of collaborators. Craig has been skillfully and humorously choreographed by celebrated choreographer JaQuel Knight, to an original track written and performed by global superstars Rita Ora and Giggs and produced by hitmakers Invisible Men, Bandits and Hungry Man. The accompanying campaign stills were photographed by the iconic Juergen Teller, in the same suite that sets the scene of the movie’s grand finale whilst Christine Centenera, has styled the shoot with a clean, modern edge.

All in all, a group of inventive and gifted provocateurs, who each have a taste for the unconventional, have creatively captured an incredibly unique snapshot as a nod to theirs and Belvedere's shared values of self-expressions, authenticity and style.

Not intended for individuals under the legal drinking age. Do not forward to anyone under the legal drinking age.

Please drink responsibly. Belvedere Vodka, 40% ALC./VOL. 100% Neutral spirits distilled from rye grain © 2022 Imported by Moët Hennessy USA, Inc., New York, NY

[MusicOTNight]

The fact that he did it all with a straight ass face just made it even better. Can we see Daniel in a dancing movie next?

[tm-xglp]

This is the best vodka advertisement in the history of vodka advertisements

[americanpancakelive]

The wink, the fact that Taika Waititi knows the ridiculous nature of the commercial and commercials like this is what makes it amazing.

[JohnStevens-ye]

Someone in the Belvedere marketing department deserves a raise!

[piperfuriosa]

I already knew Craig had this in him after seeing things like Logan Lucky & Knives Out, but I'm so glad to see Taika Watiti able to show this side of Craig to the world.

[Fed-npez]

I love how Daniel lets himself go after Bond, breaking down the stereotype smooth man's man everyone associated him with and just go crazy, being himself. He seems much more freer and happier!

[ladyreverie]

I love Daniel Craig way more now because he did this. It's so camp and he's clearly having the best time. I for one welcome this comedic version of him.

[RebeccaDhillon]

Dear god I am so insanely attracted to every molecule of this video. The feminine meets masculine vibes are immaculate. Also, Christopher walken should get some credit here because I feel like there’s some homage to him in this with his dancing video. I love

[joeblo]

Not gonna lie, this ad had me and I bought a bottle.

By the end of the bottle, I did in fact move as smooth as Daniel does in the ad. I'm fairly sure of it anyhow.

[TJ-qbib]

Love this! It reminds me of Christopher Walken's performance in Fatboy Slim's "Weapon of Choice" video. A classic that I never get tired of!

[dannygrome]

Daniel absolutely smashing it! Not taking himself seriously and has the best name in the business 👌👌

[sushilover]

The amount of attitude he brings, all while keeping a straight face makes this soooo much better

[WYJAFAK]

This advert really worked. I haven’t been able to get it out of my head. I think it’s mainly the shock value of seeing Daniel Craig who we normally associate with smooth, suave Bond suddenly doing some weird and strange dance moves that burns it into your memory. Good marketing.

[Correction]

Legend. Fantastic that he doesn’t take himself too seriously. Not often I can say that I enjoyed an advert!

[mrK]

Him keeping a straight face the whole time makes me want to believe if one of the other guests challenged him, he would have said “go ahead and tell people. No one will believe you”

[CarinaCoffee]

Looks like they had a blast filming this.
I love the more quirky stuff Craig's been doing recently. This gave me similar vibes to his character in Knives Out.

[anderlabaka]

Some will love, some will hate, but Belvedere vodka marketing team smashed it! How many of us never had heard of it before, and now...

[cynthiathomas]

I think a lot of us can relate, after a long week of work. You want to dance all the way home like nobody's watching, Just to get that drink you've been thinking about all day. Thank you for the smiles Daniel. Brilliantly done!

[bndt]

1:15 me on my way to the kitchen when dinners ready

[jeremyhumpherys]

This was so much fun. I did the dance for my wife and it was worth it 100%.