Experts explain 10DLC vs toll-free vs short code

Confused about which business texting number to choose? Our experts break down the three main options for SMS messaging in North America. Learn the key differences between 10DLC (10-digit long codes), short codes, and toll-free numbers.

Highlights

📱 Short codes: 5-6 digit numbers best for high-volume senders who need to send millions of messages quickly. They are the oldest type and the “gold standard.”
🏢 10DLC (10-digit long code): Allows businesses to use their existing landline phone numbers for texting, enabling peer-to-peer messaging with customers. Perfect for smaller businesses sending appointment reminders or promotions.
📞 Toll-free numbers: 10-digit long codes starting with 800, 833, or 844, allowing customers to contact businesses via text without paying long distance fees. This provides an additional channel for customer support.
🤔 Choosing the right option: The best choice depends on the specific needs of the business. Short codes are for high-volume senders, while 10DLC and toll-free are ideal for smaller businesses looking to add texting capabilities to their existing phone numbers.
🤝 All about business messaging: Ultimately, all three types of numbers serve the same purpose: to facilitate business messaging and offer customers a convenient way to connect with businesses.

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