Difference Between Raster and Vector Images

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What are "raster" and "vector" files? Why does it matter which you submit for printing custom artwork? Watch this video for a detailed explanation of the difference between these types and why it's important, exclusively from the professionals at Totally Promotional.

In order to print your artwork on our products perfectly, we prefer to receive any artwork to be sent as a vector image file, but it can be confusing as to why until you see it yourself. Raster images are constrained to a set number of pixels and look best in their original size, so enlarging them becomes problematic. Vector images rely on paths and mathematical formulas to create an image, and will look great on items big or small.

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After watching about 372 YouTube videos, I think this one is closest to what I want: a clear, cheerful way of explaining file types to my clients (without having to create my own video...ha!). Kudos to you for coming up with a great solution for communicating with your customers!

kyriosity