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Behavioural Data Science at The Turing - Ganna Pogrebna, University of Birmingham
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About the speaker
Ganna is a Professor of Behavioural Economics and Data Science at the University of Birmingham, Fellow at the Alan Turing Institute, and Honorary Fellow at the Warwick Manufacturing Group (WMG). Blending behavioural science, computer science, data analytics, engineering, and business model innovation, Ganna helps cities, businesses, charities, and individuals to better understand why they make decisions they make and how they can optimise their behaviour to achieve higher profit, better social outcomes, as well as flourish and bolster their well-being. She is interested in analysing individual and group decision-making under risk and uncertainty (ambiguity) using laboratory experiments, field experiments and non-experimental data (specifically Big Data). She studies how decision-makers reveal their preferences, learn, co-ordinate and make trade-offs in static and dynamic environments.
Her work aims to develop quantitative models capable of describing and predicting individual and group behaviour. Ganna contributes her expertise as a behavioural scientist/decision theorist to the projects and activities of Birmingham Business School (University of Birmingham), Warwick Manufacturing Group (University of Warwick) as well as collaborates with the Alan Turing Institute on a number of projects. Her recent projects focus on smart technological and social systems, cybersecurity, human-computer interactions (HCI), human-data interactions (HDI), and business models.
About the Turing
The Alan Turing Institute, headquartered in the British Library, London, was created as the national institute for data science in 2015. In 2017, as a result of a government recommendation, we added artificial intelligence to our remit.
The Institute is named in honour of Alan Turing (23 June 1912 – 7 June 1954), whose pioneering work in theoretical and applied mathematics, engineering and computing are considered to be the key disciplines comprising the fields of data science and artificial intelligence.
To learn more about what we do, watch our new video on 'What is The Alan Turing Institute'
Ganna is a Professor of Behavioural Economics and Data Science at the University of Birmingham, Fellow at the Alan Turing Institute, and Honorary Fellow at the Warwick Manufacturing Group (WMG). Blending behavioural science, computer science, data analytics, engineering, and business model innovation, Ganna helps cities, businesses, charities, and individuals to better understand why they make decisions they make and how they can optimise their behaviour to achieve higher profit, better social outcomes, as well as flourish and bolster their well-being. She is interested in analysing individual and group decision-making under risk and uncertainty (ambiguity) using laboratory experiments, field experiments and non-experimental data (specifically Big Data). She studies how decision-makers reveal their preferences, learn, co-ordinate and make trade-offs in static and dynamic environments.
Her work aims to develop quantitative models capable of describing and predicting individual and group behaviour. Ganna contributes her expertise as a behavioural scientist/decision theorist to the projects and activities of Birmingham Business School (University of Birmingham), Warwick Manufacturing Group (University of Warwick) as well as collaborates with the Alan Turing Institute on a number of projects. Her recent projects focus on smart technological and social systems, cybersecurity, human-computer interactions (HCI), human-data interactions (HDI), and business models.
About the Turing
The Alan Turing Institute, headquartered in the British Library, London, was created as the national institute for data science in 2015. In 2017, as a result of a government recommendation, we added artificial intelligence to our remit.
The Institute is named in honour of Alan Turing (23 June 1912 – 7 June 1954), whose pioneering work in theoretical and applied mathematics, engineering and computing are considered to be the key disciplines comprising the fields of data science and artificial intelligence.
To learn more about what we do, watch our new video on 'What is The Alan Turing Institute'
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