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Apple iMac Television Commercial with Jeff Goldblum (2000)
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On May 6, 1998, the newly returned Steve Jobs launched the first major consumer product of his second era at Apple. The original iMac was an instant success that changed the trajectory of Apple forever.
"Today, I'm incredibly pleased to introduce iMac, our consumer product," Jobs said on stage at Macworld that day in 1998. "iMac comes from the marriage of the excitement of the Internet with the simplicity of Macintosh."
"Even though this is a full-blooded Macintosh," he continued, "we are targeting this for the #1 use consumers tell us they want a computer for, which is to get on the Internet, simply and fast." Jobs went on to tout the product, which was released right before the start of the following school year, to the education market.
In the presentation, Jobs compared the iMac to the other computer products on the market at the time, which he derided as slow, with "crummy displays," and a lack of networking. "And," he said, "these things are ug-ly." Referring to the iMac, Jobs went on to state that "the back of this thing looks better than the front of the other guys'."
Jobs even brought out Phil Schiller for a "showdown" between the iMac and the "hot new Compaq Presario 4540," which the Apple product won decisively.
The connectivity, ease of use, and look at the product were the subject of a series of TV commercials for the product, starring actor Jeff Goldblum.
The first iMac was priced at $1,299. It sported a G3 233-MHz processor, a 15-inch display and- perhaps most significantly- a colorful, curvy, translucent, all-in-one look that was hugely unconventional at the time. It was the first major project for Jony Ive after he became Senior Vice President of Industrial Design in 1997.
ABOUT
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Tech technology companies, alongside Amazon, Google, Microsoft and Facebook.
The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, the AirPods wireless earbuds and the HomePod smart speaker. Apple's software includes macOS, iOS, iPadOS, watchOS, and tvOS operating systems, the iTunes media player, the Safari web browser, the Shazam music identifier, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store, Mac App Store, Apple Music, Apple TV+, iMessage, and iCloud. Other services include Apple Store, Genius Bar, AppleCare, Apple Pay, Apple Pay Cash, and Apple Card.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer, though Wayne sold his share back within 12 days. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple's marketing advertisements for its products received widespread critical acclaim. However, the high price of its products and limited application library caused problems, as did power struggles between executives. In 1985, Wozniak departed Apple amicably and remained an honorary employee, while Jobs and others resigned to found NeXT.
© 2000 Apple Inc.
Posted for entertainment and educational purposes only.
#Apple
#AppleComputer
#AppleComputers
#iMac
#Macintosh
#AppleComputerCompany
#AppleComputerInc
#ComputerHardware
#ComputerSoftware
#AppleHistory
#iPhone
#iPad
#iPod
#TelevisionCommercial
#CowMissing
"Today, I'm incredibly pleased to introduce iMac, our consumer product," Jobs said on stage at Macworld that day in 1998. "iMac comes from the marriage of the excitement of the Internet with the simplicity of Macintosh."
"Even though this is a full-blooded Macintosh," he continued, "we are targeting this for the #1 use consumers tell us they want a computer for, which is to get on the Internet, simply and fast." Jobs went on to tout the product, which was released right before the start of the following school year, to the education market.
In the presentation, Jobs compared the iMac to the other computer products on the market at the time, which he derided as slow, with "crummy displays," and a lack of networking. "And," he said, "these things are ug-ly." Referring to the iMac, Jobs went on to state that "the back of this thing looks better than the front of the other guys'."
Jobs even brought out Phil Schiller for a "showdown" between the iMac and the "hot new Compaq Presario 4540," which the Apple product won decisively.
The connectivity, ease of use, and look at the product were the subject of a series of TV commercials for the product, starring actor Jeff Goldblum.
The first iMac was priced at $1,299. It sported a G3 233-MHz processor, a 15-inch display and- perhaps most significantly- a colorful, curvy, translucent, all-in-one look that was hugely unconventional at the time. It was the first major project for Jony Ive after he became Senior Vice President of Industrial Design in 1997.
ABOUT
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Tech technology companies, alongside Amazon, Google, Microsoft and Facebook.
The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, the AirPods wireless earbuds and the HomePod smart speaker. Apple's software includes macOS, iOS, iPadOS, watchOS, and tvOS operating systems, the iTunes media player, the Safari web browser, the Shazam music identifier, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store, Mac App Store, Apple Music, Apple TV+, iMessage, and iCloud. Other services include Apple Store, Genius Bar, AppleCare, Apple Pay, Apple Pay Cash, and Apple Card.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer, though Wayne sold his share back within 12 days. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple's marketing advertisements for its products received widespread critical acclaim. However, the high price of its products and limited application library caused problems, as did power struggles between executives. In 1985, Wozniak departed Apple amicably and remained an honorary employee, while Jobs and others resigned to found NeXT.
© 2000 Apple Inc.
Posted for entertainment and educational purposes only.
#Apple
#AppleComputer
#AppleComputers
#iMac
#Macintosh
#AppleComputerCompany
#AppleComputerInc
#ComputerHardware
#ComputerSoftware
#AppleHistory
#iPhone
#iPad
#iPod
#TelevisionCommercial
#CowMissing
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