Strategies, Metrics and Actionable Best Practices for Profitable XaaS Growth

This video series highlights key insights from our latest XaaS (SaaS) research and benchmarks. It includes analysis on the metrics to look at that will actually indicate results and actionable best practices for profitable XaaS growth as you look to scale up your organization and increase valuation.

Principal Ted Grossman and Director of Research & Analytics Davis Giedt go in-depth on everything you need to know about the metrics and methodology for profitable XaaS growth.

Table of Contents:

00:00 Introduction
02:04 Methodology to XaaS metrics on revenue, cost. productivity, roles, headcount and sales compensation
03:30 Where do we get our data?
04:11 Driving profitable XaaS growth with key metrics
06:25 Four key metrics high performing XaaS organizations should focus on
08:00 Tracking lifetime value, customer acquisition costs, and payback period to improve new logo acquisition
12:18 Investing in lead generation and digital enablement to improve new logo acquisition
15:50 End-to-end customer tracking
18:30 Protecting and growing the installed base through managing net retention and churn
23:58 Net revenue retention
25:44 Protecting and growing the installed by investing in customer success
28:08 How does value realization reflect across an entire customer engagement
31:14 Health scoring and positive & negative net promoter score
32:48 Best practices for growth & valuation
33:57 Growth levers
34:20 Profitability levers
36:08 Building a dashboard with KPI's for growth and profitability
37:10 Next steps to actualize the benefits of metrics and reporting
38:27 What are the key metrics you should focus on
38:52 How Alexander Group can help support companies with their growth and profitability goals

Don’t forget to like, comment and subscribe to our channel if you find this video helpful or informative.

Follow Alexander Group on LinkedIn for the latest industry news, insights and upcoming events:

Subscribe to our newsletter for relevant insights you can’t find anywhere else:

Contact us today:

About Alexander Group:
Alexander Group provides revenue growth management consulting services to the world’s leading marketing, sales and services organizations. When clients need to grow revenue, they look to Alexander Group for data-driven insights, actionable recommendations, and most importantly, results.

Founded in 1985, Alexander Group has served more than 3000 companies around the world. This experience gives us a highly sophisticated set of best practices to grow revenue and a rich repository of industry data that informs all our recommendations.