Martech for 2023: The (Really) Big Picture

(2) Five major trends expected in martech in 2023, including generative AI, activating cloud data warehouses, communities & ecosystems, no-code creators, and — albeit not what you'd expect — Web3 and the metaverse.

(3) An approach to managing martech in this fast-changing environment through the lens of the "hype cycle" and productizing marketing.