Superior Technology For Protection That Goes Beyond Teeth - Colgate Total®

New Colgate Total® toothpaste keeps your whole mouth healthy. Its superior technology actively seeks out bacteria* on teeth, tongue, cheeks and gums. It creates a protective barrier on your whole mouth, protecting you for 12 hours**. Ordinary toothpastes can't do that†.

*bacterial protection vs non-antibacterial fluoride toothpaste
**with 4 weeks continuous use
†non-antibacterial fluoride toothpaste
^bacterial protection vs. non-antibacterial fluoride toothpaste