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Are you confusing product discovery with UX research? Here are 5 clues that you might be.
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Over the years, in conversations with product managers or designers, I've seen them confuse product discovery with UX research again and again. They think they're making product discovery - because that's what you're supposed to do these days, right? But in fact, they are just stringing together single UX research projects (if it is more than one research activity at all).
In this video, I will give you five tips – in the form of questions – that will show you what you might be missing in your product discovery processes.
00:00 UX Research is Not Product Discovery & Intro
00:40 Standard UX Research Activities
01:18 Five Questions & Tips
01:42 First Question: Assumption Mapping
02:30 Second Question: Risk Mapping
03:24 Third Question: Externalise Your Thinking
04:23 Fourth Question: Iterative Research Activities
05:08 Fifth Question: Work Colaboratively
05:53 End Note & Outro
In this video, I will give you five tips – in the form of questions – that will show you what you might be missing in your product discovery processes.
00:00 UX Research is Not Product Discovery & Intro
00:40 Standard UX Research Activities
01:18 Five Questions & Tips
01:42 First Question: Assumption Mapping
02:30 Second Question: Risk Mapping
03:24 Third Question: Externalise Your Thinking
04:23 Fourth Question: Iterative Research Activities
05:08 Fifth Question: Work Colaboratively
05:53 End Note & Outro
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