The Economy of Kpop

August 23, 2018 - Communications Director of the Korea Economic Institute of America in Washington DC, Jenna Gibson, presents on the commodification of K-culture on a global scale. Ms. Gibson reflects on regional marketing strategies and the economic impact of Korea’s exportation of Kpop.

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[pegahvatankhah]

thanks so much for this video. i was so curious about this but had no idea where to look for this information

[kindredspirit]

This was quite interesting. Really glad I attended!

[thisisacrappyusername]

I'd love to see bighit in the revenue breakdown analysis! x

[meridesiree]

Is there footage of a Q&A session from this? I would love if that was uploaded!

[haleyv]

educational, yes. there are still some things that i find problematic when foreign scholars comment on the kpop industry because fans who participate have a different impression on things.
but thank you for putting this together