Nathaniel Forde: Discrete Choice and Random Utility Models in PyMC @ PyConIE 2023

A presentation on the complexities and subtleties of modelling discrete choice scenarios e.g. estimating the impact of pricing shifts on market share in a product choice offerings.

We will discuss the history and uses of these types of models in marketing and upsell contexts. We will show how to implement these models and how they can be extended to hierarchical versions account of heterogeneity of treatment of effects across both customer and product using PyMC Bayesian modelling.

Ground Floor Room 2 Sat 4:50 pm - 5:25 pm