Charming by Ti Sento

For jewelry brand Ti Sento, we created the brand concept and visual design for the Charming collection. The work ranged from packaging to the website, POS material, print ads, brochures and event stands.

The launch of the brand also included an extensive PR campaign with celebrity endorsement. Centered on top quality charms that allow women to really tell their stories, the campaign promised to revolutionize the market and charm all accessory addicts into wearing the bracelets.

The campaign started with six stories, each from a different female personality. These stories were told and made interactive to guide the target group in choosing a charm that could be added to their own personal collection.