Chapter 3: Analysing Marketing Environment by Dr Yasir Rashid, Free Course Kotler [English]

Chapter 3: Analysing Marketing Environment [English]

Free Course of Principles of Marketing [English]
Reference Book: Principles of Marketing by Kotler and Armstrong, 17th Global Edition

[Saffron_Kidd]

Hi Sir, I would agree with you that TATA Nano was one of the cheapest car in India being offered at just ₹100, 000.
Its repairing and maintenance costs was low. However i would say the major reason it failed apart from the political disturbance was the psychological factor. The car was introduced in Indian market as "A car for middle income family", which however made people think it was "a car for poor". So people resisted buying it as it gave an image of inability of a family to buy a car thus opting to buy "a car for poor" however the idea with which Mr. Ratan Tata came up with Nano was nice and creative

[jm]

Thank you, Professor! You helped me understand 1 whole chapter's worth of reading, thus, saving my time. ^_^

[kingskenosi]

wow this was really helpful now im ready for my test thanks professor

[captainwhitebelly]

Nicely put together. Thank you very much!

[bobspinach]

thank you, I didn't want to Read the textbook and focusing In the lecture was so difficult for me.

[albapalle]

I would love if you kept going with the book. What I find fascinating is how you break down the veery complex definitions (in the book) that not even my english speaking friends understand, to such a simple explanation.

[daaniyahtheravam]

I was struggling to understand this topic and in just few minutes I have understood the whole chapter... thanks professor ☺️

[NadiMed]

Would you give me some tips of this research topic "cost reduction in supply chain for Automobile industry exports and imports in china ?

[mudassariqrar]

Sir you will always be remembered in great words 💔 😭

[yasmineramadan]

Great content❤, is this playlist complete??

[ishaaggarwal]

Thank you sir, You made it really easy to understand.

[a.omaroffa]

Thank you, Professor! Your video helped me to save time

[aneeshasidhu]

this is the best marketing learning channel

[KeepUpEducational]

Congrats on your educational initiative 🙌

[muhammadmujtaba]

16:45 love from pakistan, its on other that the legend khan PMIK. making us proud

[emmanuelopoku]

Thank you sir for your perfect explanations