How to Write Website Content that Sells (SEO Content Writing Guide)

In this video, I run through my guide and framework to writing content that sells on your website.

Timestamps:
0:00 Intro
0:45 Why SEO content matters
5:04 The writing process
6:26 Research
8:05 Drafting
9:35 Readability
10:29 Don’t sell
11:14 Wrap up

ChatGPT prompt:

Chat, I want you to behave as if you're a content editor. I'm going to give you three articles to compare and I want you to highlight the differences, the content gaps, and the opportunities to produce the best piece of content for Google. Do you understand?

Article 1: {copy & paste content}
Article 2: {copy & paste content}
Article 3: {copy & paste content}

We want to exploit the content gaps & opportunities, so jot those down in the appropriate sections of the brief.

Optimising your website content is crucial for boosting your website's traffic and organic search revenue. Without applying these principles, your content won’t perform well on search and you will struggle to gain more results.

When writing content for your store remember to:
Write valuable content that’s genuinely useful
Avoid writing fluff or keyword stuffing
Structure your content well, making it easy to read and navigate

LET’S CONNECT:

#SEO #shopify #rankongoogle #zacbaldwin #zbseo