Towards Sustainability: a nudge at a time | Milena Nikolova | TEDxAUBG

The fifth annual TEDxAUBG conference took place on April 9th, 2016 at the Carl Djerassi Theater Hall. For this year's edition all speeches and performances were based on the topic of Patterns.

Milena is curious about travel behavior and consumer trends in the tourism industry. She has worked as an expert on tourism development projects in over 20 countries across four continents. Apart from her travels, Milena keeps herself busy with teaching in the undergraduate and Executive MBA programs at the American University in Bulgaria. In addition to grading student papers, she is trying to figure out how behavioral thinking can help advance profitability and sustainability in the travel industry.

[eontoys]

Tourists can't be counted on to be conscious of their effect on the environment and take appropriate decisions. It should be the obligation of the economic players (travel agencies, hotels, airlines etc) to limit the effect of the tourists on the environment. This can be done by designing their services in such a way that their environmental footprint is limited. I do believe there are environmentally aware travellers who are changing the industry by voting with their wallets.

[wendypurcell]

Really enjoyed your talk Milena - nudge nudge :-)