SM Entertainment’s New Useless And Unnecessary Merch!?

A company has garnered backlash from all its group's fans after they recently revealed an unexpected and unnecessary new merchandise item. One of the big three companies SM Entertainment just announced their new version of the lightstick and while not many details were released it was introduced as the light tok. After the light tok was revealed netizens took to social media to make their displeasure with SM known. Netizens feel that SM Entertainment should focus on properly promoting their idols, sending them on tour, and protecting their current artists instead of wasting their time and money on things that the fans don’t want. Do you like SM’s light tok?

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[AndezyU]

Fr, like, why on god’s green earth would you release a lightstick, when you have 2 new groups that need to be promoted, and you’re completely ignoring one 😭

[WinnieBlack-RM]

SM... They'll never make me like you.

[parkjongseong]

Why does a company has a lightstick??? Bro company stansnare crazy but i think that they figured out that they have some and use them for everything

[choco_bbliss]

SM spends money on useless stuff all the time. Updating or creating new useless light sticks like this, debuting new groups too often like there's already plenty, making remixes of every song ever right after release that nobody listens too and sounds awful, making orchestra verions of their songs and constantly sending their groups of tours even tho it requires a lot of money, like their is literally always at least one SM group or artist on tour at all times 😭

[donewithyournonesense]

I really hope nobody buys it and SM is left with a bunch of their own lightsticks. YOU ARE NOT THE IMPORTANT ONE COMPANY LEADERS

[siyazamaCamagu]

can they just focus on riize and h2h, give them
proper promotions, like they just debuted and for goodness sake add seunghan back to riize. this going solo thing will not benefit him i know damn well they are gonna give him a little bit of spot light and then sweep him under the rug.

[kath__]

Ive been boycotting sm since seunghan's hiatus and although i no longer stan riize im still boycotting. I haven't bought a single nct album since.... Doyoung's album? and ngl my life is better. I still support nct but hey they aint paying my bills so i dont feel bad for not buying their shit

[Lady_bugg]

I don't really care about it, but it's definitely a useless product imo. People don't need or want that. Why dont you update some of your existing lightsticks instead *cough *cough Red Velvet.

[kanohane]

SM too busy harassing HYBE to focus on their own artists

[dorotheadavis]

focus more on the groups, music, and promoting instead of useless materialistic things

[sreyagupta]

Seriously? We like the groups not the agency . We hate SM. Why would they release their lightstick? 😮

[areumpark]

Tok? Is it like grip-tok? Is it bcs fans hold phones so much they can use that as lightstick instead? Is it what it is??

[luvlyblossombunny]

sm😻😻now this hate is completely warranted and okay

[HauMun_lovetacos]

It's pretty and all... but I don't see the point in making different lightsticks for the same groups yk? And I think this is a company lightstick?? What's the point? But the protecting artist one really hit!

[dfernandez]

It looks like a new Alexa. I wouldn't buy it for myself but for my cousin because she loves kpop 🙂

[Luvie_Ky]

Yeah SM ent. I won't be shock if one day you're not part of the big three anymore, especially if your old artists decides to leave one day.

[THK]

Sm drop random stuff but promotes and protect their idols

[BluefenceBassets]

Similar to what Taylor Swift has. A wrist light.

[varshajohn]

Why tf should i get a shitty company's light stick when they can't even gather all of the available members on their long awaited 13th anniversary and boycott members just because they chose to leave

[howwouldtheyknow]

Why ? Why on earth will someone need a company light stick? Who's idea is this?