Shout out to my son | Anti knife crime campaign | 3 of 4 | The Ben Kinsella Trust

Shout out to my son was a campaign by @BenKinsellaTrust and @mcsaatchilondontown for Mother's Day 2019

This hard-hitting radio campaign featured mums making emotional pleas to their sons to stop carrying a knife.

In the style of audio shout out messages, the women asked their sons to give up their knives – if not for themselves, then for their mothers. Anti-knife crime charity The Ben Kinsella Trust worked with youth-led media organisation Fully Focussed to record a series of real mothers who fear their sons may carry a knife. The work was created by Sara Halliday and Becky Brice at M&C Saatchi London.

Together, we can #StopKnifeCrime