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What happened to Nike ACC Technology?
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Introduced 12 years ago, Nike's ACC (All Conditions Control) technology quickly became one of the hottest and most desirable features in high-end football boots. The idea of better control on the ball in not just dry, but also wet playing conditions appealed to absolutely everyone, and initially, it did what it was supposed to do. It maybe wasn't as impactful has some made it out to be, but it definitely felt like something different from other boots without ACC tech.
Fast forward to 2024, and ACC technology has almost gone extinct within Nike's football boot line up! How? Why? We discuss the history of Nike's ACC tech, exactly what happened to it and where it might go in the near future. Do you still care about your boots having ACC technology?
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