8 benefits of having a blog

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I do believe that it is a wonderful idea to have a blog as you can benefit a lot from it.

You tell the whole world that you are out there. Show your expertise, how people can benefit from working with you, share your best cases and feedback.

You'll increase your brand's visibility as well as recognition.

The analytics of your blog will give you better clarity on your audience. You can have a look (in real-time): a number of visitors, impressions, "unique visitors", locations of your visitors, demographics, which type of content they like more, etc. Furthermore, based on analytics WordPress tells you the best time to publish your blog posts.

Also, your blog is a great source to gather emails for your email list. Remember to add a subscribe button. In addition, you may ask the views to subscribe to your email list on your blog, i.e. when you upload a new post, they will get an email with it.

You may also upload pdf files and your readers will be able to download/print them easily.

Moreover, if you have a plugin "Download after email", you can upload a freebie and ask people for their email in exchange for your free, valuable sample of the product.

Lastly, you can post long-reads, which you cannot do on social media due to the limits of character. Whereas, on your WordPress blog you can post up to 20000 characters.
All in all, it is a marvelous idea to have your own blog! If you are not ready to pay for any paid Plans on WordPress, you can have a free Plan and start with it. Some years ago, I started with a free Plan and benefited a lot from it!
P.S. you can publish posts with secure passwords, so that only people with a password can read them. What is more, you can publish a post and only the ones who pay for it will be able to read it.