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{PODCAST} In-Ear Insights: Google Analytics 4 Attribution Modeling Walkthrough
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In this episode of In-Ear Insights, Katie and Chris walk through the new attribution modeling in Google Analytics 4. Watch as they explain the details, the different settings, which built-in model you should use most of the time, how to visualize your funnel, and explore some anomalies that might require you to use more than one attribution modeling source.
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