Don't Call It Love | Abuse Is Not Love | YSL Beauty

This International Women's Day, YSL Beauty presents ‘Don't Call It Love’, a thought-provoking global campaign as part of our ‘Abuse Is Not Love’ program.

Did you see signs of abuse in this film? When we romanticize toxic behaviors, we normalize abuse. Whether it’s physical, sexual, psychological, or financial, abuse is abuse. And abuse can come with warning signs. From intrusion, jealousy, isolation to blackmailing and intimidation, there exist nine key categories of warning signs. If you are aware, you can act.

One in three women experience abuse in their lifetime. The fight against intimate partner violence matters!

Watch, share, and raise awareness. Knowledge can help prevent abuse.
#AbuseIsNotLove #RelationshipAbuse #ToxicRelationships #RedFlags #EmotionalAbuse #DatingViolence #KnowTheSigns

[jennv]

This is so brilliantly done. Very needed. And it's fascinating how the scenery and couple are aesthetically beautiful, but so much is going on at the same time. So impressed.

[milomazli]

So grateful that YSL targets this very important topic!!

[Almatina]

Por fin YSL hace las cosas bien
Una campaña publicitaria REAL, comprometida y elegante.
Me alegro que por fin esté "de moda" avisar de los peligros a tiempo...Y además de manera tan elegante
Simplemente Chapeau!

El Compromiso puede ser Elegante y Claro
👌

Felicidades 🎊👑🎉❤!! 🔥💯✨👌

[johannarodriguez]

Excellent, we sometimes are blind by love, beliving we can change people, but we can.

[LiaLucasRodrigues]

👏🏾👏🏾👏🏾 I saw it in the cinema and loved it immediately!

[fabriciodalessandro]

De lo mejor que vi en los ulitmos tiempos!

[Corina-dqmy]

I have noticed signs of abuse. Being critical, stalking, possessiveness, jealousy, manipulation and control.

[KeitieKalopsia]

Not a collaboration I expected, but appreciated.

[myriambertrand]

Super, je l'ai vu au ciné. Au moment où il quitté la soirée j'étais là "euuuh non mais d'où c'est dans une pub romantique ??" mais on était déjà à la moitié de la vidéo. c'est vraiment très très bien pensé comme message de prévention

[chrispame]

So the abusive men are dressed in Saint Laurent. Good to know. 👍👍👍

[pablo-znmg]

who else is here 'cause of Haelos. 🙋

[estrellavalentini]

Excelente Alguien sabe el nombre del tema musical?

[anoxia]

But ysl has knowingly culturally/emotionally abusive ambassadors who think ignoring the issues will make it disappear; I prefer Dries Van Noten beauty products with better designed packaging & better performing products, regardless.