Hindus Are Mad About Australia's 'Insensitive' New Lamb Ad Depicting God Ganesha

AUSTRALIA’S multi-billion dollar meat industry could be boycotted by Hindus across the world after a lamb ad poked fun at their vegetarian God Ganesha.

Universal Society of Hinduism president Rajan Zed condemned the clip in the US today and called for Meat & Livestock Australia to apologise or risk a worldwide boycott.

“With ads like this playing with the sentiments of communities worldwide resulting in boycotts, how long Australia would keep its position as one of the largest exporters of red meat,” he said.

“MLA Board Chair Dr. Michele Allan and Managing Director Richard Norton should resign for apparently working against the interests of the organisation by upsetting consumers instead of charming them, and using cheap tactics to attract attention instead of seriously attempting to prevent consumers from reducing their lamb consumption.”

The video showed Lord Ganesha eating meat even though the God is a vegetarian.

MLA Andrew Howie said the ad was not intended to offend.

“Lamb is the meat that brings people together. Our ‘You Never Lamb Alone’ campaigns have promoted the value of unity and inclusivity ... this latest campaign instalment is no different.”