“The Most Ludicrous, Ridiculous, Stupid Valuation!” | Dragons’ Den

Husband and wife team Sinead and Adam Murphy pitch their 'clever baby products' line but their USP enough to justify such a valuation?

Some of the links in above are affiliate links, we may earn a small commission if you click through and make a purchase.

An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

#DragonsDen

[Adam-M]

Touker testing the product to see if he can use them as seats in his London offices.

[YourHostKillerMemestar]

I’m like 90% sure that Touker only made an offer because he felt guilty about breaking the basket

[unboxmuseumm]

Touker the type of guy who closes the kitchen drawer with his hips.

[BuckScrotumn]

“I was out there - in the street the other day and there were loads of children out there” is the most bizarre, technically correct statement I have ever heard in my life.

[BlueCheese]

tbf Touker's test was pretty accurate for the American market

[RydalS]

Touker won't get out of bed for 2.5%, but he'll jump in a baby basket for free!

[Voicist]

"We accept your offer but must also insist that you pay for the Moses basket you pulverised."

[dennisgjoka]

Touker: "Can I take a look at the product?"

*Breaks the product*

[tshepison]

“I was out there in the streets the other day. There are lots of children out there” 😂😂😂😂😂

[MCMPRZ]

Too bad Jenny wasn't there. Touker could have used her advice on how to get out of the basket.

[flyingpiggie]

Why was his immediate instinct to sit in and begin to suck his thumb?! 😂 There wasn’t a microsecond of hesitation there.

[theovolz]

Touker doesn't get out of his cot for 5%.

[vegantina]

“Shnuggle, founded in 2009 by mechanical engineer Adam Murphy and his wife Sinead, was inspired by the couple's own experiences with their first child Rose, who was born with Down Syndrome and leukaemia and spent her early months fighting for her life.”

Well why TF didn’t they say when they were getting a hard time over their story?

[meganmartha]

Had no idea Shnuggle was on Dragons Den! I absolutely loved their bath, used it for both my children and recommend them to all my friends. Theyre brilliant.

[Blake_]

“... not buying parenthood as a USP” haha, love it

[Kylin.GD]

“You have another business? What is the other business? What does your father do? He doesn’t own a business? Well where does he work? Do you have a business minded child? What do you think their future business will be? I’m simply gobsmacked that you haven’t included those businesses in your pitch.” - Peter

[SiriusMined]

in 2019, Net worth of 902.2 with 1.6 million in assets

[nlcnlcnlc]

Omfg I will never get over the way touker swags up to the moses basket and destroys it 😂😂😂

[kylefox]

The way Touker putting his thumb in his mouth going in the basket had me dead 💀 🤣

[sudiptakumardam]

.the deal didnt happen after the show. this was aired in june 2017. then they were worth 120k,
after the show they were worth 700k in 2018 an 950k in 2019.