How to Use TikTok Analytics for Business

Do you know if your TikTok marketing is working? Wondering how to analyze your efforts?
TikTok expert @RachelPedersensocial explains how to find and interpret the TikTok analytics in your TikTok Pro account.

You’ll learn how to read the metrics in the Overview, Content and Followers tab, and how to use what you learn to improve your TikTok marketing.

Finally, you’ll discover how to reveal the peak times you should be publishing on TikTok to reach your audience.

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00:00 Intro
00:34 How to Access TikTok Analytics
01:01 TikTok Analytics Interface: Overview
02:42 TikTok Analytics Interface: Content
03:23 TikTok Analytics Interface: Followers
04:51 The Best Times To Post On TikTok
05:53 Additional Resources

#SocialMediaMarketing #TikTok #TikTokAnalytics

[gabriellahanna]

Thank you so much for sharing! Extremely appreciate it <3

[deviantfeet]

Hey! Great work! Clean video. Unfortunately I still haven't found the answer I'm looking for... I'm searching the means of the audience overview in posts analytics. I got it with "for you" obviously, but what does "personnal profile" or "subscribe" means? Can you sort me out with that?

[semamborichardtroy]

I really love your work ❤️❤️❤️ keep it 🙏

[smitibhatia]

@Social Media Examiner, I have a question for you. In my Tiktok analytics for the time that my followers are most active, I see: "5:00 pm (utc-4h)." Now do I count 5:00 pm as my local time (I am in the Eastern time zone in the US) and consider UTC only for other time zones in the US and other countries where my followers are most active. I will appreicate your response.

[mollyz]

How long does it take for the analytics to kick in? I only switched to a pro account a few days ago but still cant see any analytics. Thanks!

[MarkSavant]

Tik Toks a great platform. I strongly recommend everyone check it out and keep trying new things! Follow the trends!

[rabeeldennis]

Is there any specific settings for see videos from specific countries??

[jakobbourne]

Know your popularity in tiktok not by views alone but by engagement rate as well. It's a metric related to market reach after all, and you can easily identify it via *phlanx's tiktok engagement rate calculator*

[kyarahhemmons]

how can i get the sections “videos your followers watched and sounds your followers listen to”?

[thegigachad]

Is there any way to see my Tik Tok post analytics that I posted after I activated analytics? PLS HELP!

[BrittanyL]

I see a lot of people doing follow party’s. Is that good or a bad thing to do? And is it good or bad to post videos every day?

[milkymumma]

Does personal TICTOK work for businesses?

[jetsetjourneysofficial]

Is the Pro account different to Business account?

[wisehealthywealth]

Very interesting!!! (This is actually Chris Shouse in my other account) I enjoy your videos!

[OrganicHypnosisTraining]

Yo this was super helpful!
Thank you ☝️❤️❗

[leonardshatner]

Why is the number I see under “Reached Audience” different from the count I see next to Total Views?

I figured they’d be exactly the same, no?

[millycentasante]

Please I'm confused about my analytics time help me🙏

[juliettevb]

Does anyone know how I can see how many people click on my website link?

[georges.]

How do I actually download these data so that teammates who aren't using my phone can see them? Collecting data from a source to which only I have access and then writing it down on a piece of paper is old school. By "old school, " I mean predating Johannes Gutenberg's printing press by a few millennia. More helpfully, I could probably bump us up into 1800s by making a drawing of the analytics graphs on a sheet of papyrus and then sending it by mail. If I needed to transmit the analytics more rapidly, perhaps I could do an interpretive TikTok analytics dance and send the video to my colleagues.

[onyxchidorii]

My post got like 550 views and people commented fyp but tiktok said it was from follow and personal and on the trending the arrow said 3