Embracing slow tourism

As the world changes, we could all use a little more time. In this video we look at embracing slow tourism and how the introduction of this concept can benefit the tourism sector.

Learning summary: Embracing slow tourism

● Slow tourism relates to a style of tourism that offers a great sense of
experiential enjoyment while honouring the people, culture and atmosphere of
an environment.
● This allows travellers the opportunity to give back to the local community,
decrease their environmental footprint, and increase their learning all while
taking the environment in.
● Taking into account different people groups and ages when planning a slow
tourism approach is essential.
● Nature is a massive drawcard for those looking to experience this trend, with
guests often indulging in a more extensive stay in nature focused countries.
● If you are an entertainment or attraction focused part of our sector, consider
ways to promote a guided hike that focuses on a slow pace and engaging
with the world around them.
● For food establishments, partnering with other restaurants and wineries can
put you on the map for culinary tours, or you could simply host your own.
● Cycle trips are a big trend making an appearance within slow tourist
attractions. Complimenting this with a culinary tour often gives you a
competitive edge.
● If you offer boutique accommodation or are a bed and breakfast, partnering
with a local cycle company can mean you have the tools to host your very
own cycle trip.
● With New Zealand known for its vast array of tracks and cycle tours, If you’re a
company that hosts inner-city passenger bike experiences, shifting your
custom to the great outdoors may offer access to a whole new market.