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Why Letting Developers Run Your CRO is Costing You Money

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💰 We turn your clicks into customers and increase your profits
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In this premiere episode of Leadership Insights, I expose a critical mistake that's costing e-commerce brands millions in lost revenue: letting developers handle your CRO strategy.
Drawing from 12 years of experience at ConversionWise, I'll show you why this common shortcut can severely damage your bottom line. 🚫
What you'll learn in this video:
- Why treating CRO like a development task is similar to letting a plumber do your electrical work
- The hidden costs and dangers of not working with CRO specialists
- The essential team members required for effective CRO campaigns
- How combining development and CRO roles leads to poor results in both areas
- Why professional CRO agencies should deliver 10x ROI on their fees
Whether you're considering in-house CRO or evaluating agency partnerships, this video will help you make informed decisions that protect your revenue and growth potential. 💡
New episodes every Thursday!
Subscribe for more leadership insights from the frontlines of ecom optimization.
Want to work with our expert CRO team?
--
--
Why Subscribe? 👇
Every single week I provide tips and resources from my 10 years experience with Conversion Rate Optimization, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
--
Connect with me here: 👇
--
💰 We turn your clicks into customers and increase your profits
--
In this premiere episode of Leadership Insights, I expose a critical mistake that's costing e-commerce brands millions in lost revenue: letting developers handle your CRO strategy.
Drawing from 12 years of experience at ConversionWise, I'll show you why this common shortcut can severely damage your bottom line. 🚫
What you'll learn in this video:
- Why treating CRO like a development task is similar to letting a plumber do your electrical work
- The hidden costs and dangers of not working with CRO specialists
- The essential team members required for effective CRO campaigns
- How combining development and CRO roles leads to poor results in both areas
- Why professional CRO agencies should deliver 10x ROI on their fees
Whether you're considering in-house CRO or evaluating agency partnerships, this video will help you make informed decisions that protect your revenue and growth potential. 💡
New episodes every Thursday!
Subscribe for more leadership insights from the frontlines of ecom optimization.
Want to work with our expert CRO team?
--
--
Why Subscribe? 👇
Every single week I provide tips and resources from my 10 years experience with Conversion Rate Optimization, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
--
Connect with me here: 👇
--
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