How to Create a Webinar Presentation

Webinars grow your list, build relationships, convert customers and, by repurposing the content, build audiences across multiple platforms.

But how do you go about creating a webinar presentation?

Here's a quick summary...

Before you start, four key questions to ask are:

1. What's your objective?

2. Who's your audience?

3. How will you run it?

4. What topic will you cover to achieve your objective?

Create the presentation by starting with the overall structure.

Create a working title so you know your focus, and then create an outline...

For a 60 minute webinar, the first 10 minutes will be an intro, the next 30 to 40 minutes the bulk of your presentation, and the last 10 to 20 minutes bringing it to a conclusion.

For a sales webinar, use the problem-agitate-solution sales formula.